The EnergyWise program was developed for home owners and renters, multi-family residential building owners, faith-based and non-profit groups. The program provides resources and tools specific to each audience helping them implement energy efficiency measures in their homes or buildings. A series of friendly illustrations was developed and used on designed materials including a guidebook, various reminder stickers and posters. Red and blue background colours are used to distinguish between materials aimed at residents and those for non-profit groups. For the City of Red Deer