Banff National
Park Concept



In 2016, six wolves from the local pack in Banff National Park were destroyed due to thier interactions with humans. Shift Consulting developed a Human-Wildlife conflict prevention plan to educate Park visitors on the precautions they must take regarding wildlife. The pieces illustrated and designed for the #wildliferules campaign are informative, friendly and approachable, encouraging visitors to pledge to protect the animals and themselves. The design was extended to posters, a small pledge brochure and online advertisements. With Shift Consulting